Our Mission

In May is committed to creating quality garments that encapsulates the timeless design while embracing individuality.
We understand the negative effects that are brought on from the fashion industry, and hope to change it and find new ways to enjoy fashion without harming our planet.
Our mission is to lower our environmental impact across our business, while providing you with gorgeous pieces that will last in your wardrobe for years.
We hope to enspire you to buy less but buy better, and invest in a wardrobe that is able to be reworn for years to come.
Our pieces are consciously made with utmost care, designed to be loved and reworn again and again. We avoid mass production, and are a made to order brand to help limit our waste.
By choosing to shop with In May, you are choosing to support a slower paced lifestyle, and join the slow fashion movement.

Our Fabrics

At In May, we strive to use the best quality natural fabrics for our garments. We carefully source high quality materials through our trusted suppliers and manufacturers, both locally and across the globe. We are dedicated to using fabrics that are better for the planet and opt for using fabrics such as European Flax Linen, OEKO-TEX certified fabrics, GOTS organic cotton and deadstock fabrics.

  • OEKO-TEX® STANDARD 100

    is a label for textiles tested for harmful substances. It sets the benchmark for textile safety, from yarn to finished product. Every fabric bearing this label is certified as having passed safety tests for the presence of harmful substances.

  • GOTS Certified

    means that a product meets the Global Organic Textile Standard (GOTS), a leading textile processing standard for organic fibers. A number of our pieces at In May are made from Organic cotton. Organic cotton is grown without the use of harmful pesticides and from seeds that have not been genetically modified. This fabric uses less water and less CO₂ to be produced.

  • EUROPEAN FLAX™ Linen

    certifies traceability at each step of the processing– from sowing and growing flax to making the fabric to sewing the final linen tablecloth. This means that each step is thoroughly inspected, ensuring that all the parties involved in the process commit to certain criteria of quality.

  • Deadstock Fabric

    are the “leftovers” of the fashion industry. These are fabrics that ended up either not going to the intended buyer or not being made into finished garments. Most of these deadstock fabrics would unfortunately be thrown away, and eventually make their way into landfills. However, at In May, we try to choose a range of deadstock fabrics throughout the year to help reduce this impact.

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Transparency is key for us. That's why we provide information on the sourcing of our materials and the eco-credentials of our fabrics (like OEKO-TEX standards, deadstock etc.) on our product pages. We commonly purchase our fabrics from Australian suppliers however have began working with an incredible manufacturer in China who creates fabrics with the same standards we follow such as OEKO-TEX, SGS and GOTS certifications. We're continuously evolving, aiming to incorporate more sustainable fibers like hemp and bamboo into our ranges, as well as focus on creating pieces from deadstock fabrics and our off-cuts to minimise our waste. This commitment helps us reduce water usage, air pollution, and our CO₂ emissions.

As a proud Australian small business, we focus on sourcing most of our fabrics and materials locally, supporting the Australian economy and fellow small businesses. We always opt for natural over synthetic fibers which aligns with our environmental ethos. You'll find information about the origins of our fabrics with each product, reinforcing our commitment to transparency.

Our Packaging

Our current packaging uses a range of eco-friendly products to help reduce our waste once you receive your product.

We have 3 different options to ship our items in, and choose the ones best suited to the garments. Customers can also request their packaging be shipped in either options depending on their preferences. We use compostable mailer bags, kraft mailer bags and/or kraft mailer boxes. We source these from local Australian Businesses.

Our garments are also shipped in FSC certified custom tissue paper, compostable custom stickers, recycled paper Thank You Cards and compostable shipping labels for our Australian Orders.

Waste Management

In the fashion industry, fabric offcuts are inevitable. We tackle this creatively by turning scraps into scrunchies or samples whenever possible. In 2024, we worked towards repurposing smaller pieces of our off-cuts into usable products and will continue to do this throughout 2025 and beyond. For the smaller unusable pieces, we collaborate with UPPAREL, an Australian textile recycling company, transforming them into their own products. Our fabric purchasing and usage are mindful, with a focus on small quantities and efficient cutting to minimize waste.

  • Reduce Fabric Waste

    We do our best to minimise waste but there is always room for improvement. We hope to minimise our waste even more this year and in doing so, we hope to create more useful products with out left over fabrics.

  • Useful Products

    Using left over fabrics and off cuts, we hope to create more useful products including garments, one off unique pieces and accessories.

    This can help prevent unusable fabrics from being sent off to be recycled.

  • Sewing Patterns

    Last year we released a range of sewing patterns to help stop our old designs from sitting in storage or going to waste. We hope to bring more patterns out this year and teach others to sew their own In May garments. In doing this, we hope to allow those who may have a smaller budget for sustainable fashion the ability to create their own pieces.

  • Introduce Bamboo & Hemp Fabrics into our Range

    Hemp requires less than half the amount of water than cotton does to be made and bamboo uses one third! We hope to try and test out these new eco-friendly fabrics to help reduce our water usage along our production line.

  • Carbon Neutralise

    Partner with an organisation that will help off set our carbon foot print through initiatives like tree planting, renewable energy credits or supporting carbon offset projects.

  • Educate

    This year we hope to educate our followers more about the fashion industry, sustainable fashion and the slow fashion lifestyle. We will do our best to create high quality content that educates our audience about the impacts of the fashion industry and the things we can do to help our planet.

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Our Journey Starts With You

We are dedicated to creating high quality timeless fashion that compliments the female silhouette. Our journey to becoming a leader in the sustainable fashion community starts with you, our muse. We are constantly inspired by the feedback we receive, the love and adoration from you, and are committed to evolving, growing and devolping the brand to become the best it can be.